The article "Discover Your Creativity" is about copywriting, it has been released by Robert Leggett.
You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal. So let’s focus on your unique capacity to better yourself and those around you.In western music there is 12 notes per each octave on the keyboard. Only 12 notes. From these smiple 12 notes come the various musical works of Mozart, Brahms, Rossini, Beethoven, Donizetti, Bach, Strauss, Wagner, Puccini, Verde, Gershwin, Gilbert & Sullivan, Rogers & Hammerstein. The Beetles, Merle Haggard, Marti Robbins, Louis Armstrong, Elvis, Aretha Franklin, Little Richard, Pointer Sisters and countless other unique performers, composers, and musical forms. What a variety from 12 basic notes!As a growing copywriter and Cyberspace Marketeer, I otfen seek new ideas and ways of doing stuff.. But before that porcess can happen, I have to “pay my dues.” I do that through research over the Internet.
I get out and socialize, during work time and play time. Only afterwards am I able to discover and lay out creative, unique solutions.When I am given a set of parameters, I must intensely focus upon these, and then forget about them.
Within a week a uinque idea “pops” into my consciousness. Several weeks ago, I was consulting with a new client.
He had “Hummingbirds” as part of his logo.
He needed a slogan. He is in the resaturant trade. How can I tie the cocnept of “hummingbirds” in with food service? Over time we discovered “Every Bite - Hummingbird Light” Now he has a powerful slogan. We created a good headline featuring his current offeirng.
We listed bulleted beneftis (yes, a tiny hummingbird was used as each bullet). And a great slogan. His publicity pulls really well.
He is unique in a positive way.Logo.
This is usually a unique grahpic. Sometimes it can be a sipmle choice of font face, relative sizes, and placement. But a “killer” graphic logo is best. The logo reflects your whole, unique business philosophy and image. It has to be so crystal clear the public recognizes it instantly.
The Colonel’s bucket.
The golden Arches.
CocaCola Bottle.
No words are needed. Never Copy. You may Modify.
Create New is best. Focus on that task. Then let it go.
You might “dream” the solution. Perfect your own unique logo.Headline. Vtial to keeping interest of your target market. Going fruther with the above “Hummingbirds” copy we told basically what it was, “Sunday Evening Roast.” Then, right below that line, we “painted a picture”“Imagine yourself dining with your special somebody on a secluded terrace.
Your cozy wooden table and chair - your temporary sanctuary from a hard plastic world. Your candle gnetly flickers with each passing breeze.
You are enjoying the intimate lightness of Hummingbirds’ unparalleled Sunday Roast.”
Needs a little fine tuning - but it works.Bulleted Benefits.
Continuing downSumptuous Starter-dishesMouth-Watering Main Course-dishesSeductive Desert-Your choiceFree Glass of Red, Rosé, White(Enjoy wines a step beyond - We taste and recommend)Slogan (modified) follows.“Your Traditional British Roast -Every Bite - Hummingbird Light”After that comes phone number, location, directions etc.However, at the last minute we decided to add in that area.“Twiggy” 2-Course (price)“Henry VIII” 3-Course (price)Our traget market was the British couple or foursome looking for a great Sunday Evening Roast.Over the years I have collected aids and studied various areas of marketing. Long ago I got copy of active verbs. Recently I got list of “Hypnotic Words” and successful headlines used over the years. Also a list how different colors efefct emotions. These are all great references when I am stumped or want to make my copy even better. Some of the “greats” which come to mind are Cladue Hopkins, Jay Abraham, Ted Nicholas. Actually, of the best ideas can be found on current Internet sales letters.
Occasionally I find the rare good headline in SPAM sent me. Yes, I even study SPAM.I have discovered my target market.
They need my copwyriting skills...The undercapitalized, open-minded, serious entrepreneur. Nobody in my immediate vicinity practices principles of good copywriting.
I am unique. I am creative. My clients are unique.
They seek creative solutions. They are fun to work with.
Our creative ideas keep amplifying each other’s.No matter what profession(s) you're into at that time, develop your uniqueness, discover your creativity, dream your solutions. The more you practice, the easier it becomes. By the way, I had no idea what I wuold write about that month. I kept thinking and thinking. Then “pop” - here it is. Now to ploish it up 24 hours from now.
828 words now and finally edited down to 794.You have permission to publish that article in its entirety, electronically or in print, free of charge, as long as Robert Leggett's bylnie is included. A courtesy copy of your publication would be appreciated.Copyright 2005 - by Robert Leggett - All rights reservedRobert Leggett serves inidviduals and business owners globally.
He helps them grow their busniess and enrich their lifestyles.Article Archives: (http://www.CyberspaceMarketeer.Com)Products & Services: (http://www.EarnYourLiving.Com)
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